[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sorela.cz\/marketingovy-vyzkum-pomoci-agentury-nebo-vlastnimi-silami\/#Article","mainEntityOfPage":"https:\/\/www.sorela.cz\/marketingovy-vyzkum-pomoci-agentury-nebo-vlastnimi-silami\/","headline":"Marketingov\u00fd v\u00fdzkum pomoc\u00ed agentury nebo vlastn\u00edmi silami?","name":"Marketingov\u00fd v\u00fdzkum pomoc\u00ed agentury nebo vlastn\u00edmi silami?","description":"\u00dasp\u011b\u0161nost dne\u0161n\u00edho podnik\u00e1n\u00ed je ovlivn\u011bna \u0159adou faktor\u016f, kter\u00e9 bychom m\u011bli um\u011bt identifikovat. M\u016f\u017eeme m\u00edt perfektn\u00ed my\u0161lenku, naj\u00edt d\u00edru na trhu, d\u00e1t z\u00e1kazn\u00edk\u016fm n\u011bco, co jim","datePublished":"2017-07-27","dateModified":"2017-07-27","author":{"@type":"Person","@id":"https:\/\/www.sorela.cz\/author\/#Person","name":"","url":"https:\/\/www.sorela.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sorela.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sorela.cz\/wp-content\/uploads\/img_a294668_w1760_t1506508765.png","url":"https:\/\/www.sorela.cz\/wp-content\/uploads\/img_a294668_w1760_t1506508765.png","height":0,"width":0},"url":"https:\/\/www.sorela.cz\/marketingovy-vyzkum-pomoci-agentury-nebo-vlastnimi-silami\/","wordCount":410,"articleBody":"\t\u00dasp\u011b\u0161nost dne\u0161n\u00edho podnik\u00e1n\u00ed je ovlivn\u011bna \u0159adou faktor\u016f, kter\u00e9 bychom m\u011bli um\u011bt identifikovat. M\u016f\u017eeme m\u00edt perfektn\u00ed my\u0161lenku, naj\u00edt d\u00edru na trhu, d\u00e1t z\u00e1kazn\u00edk\u016fm n\u011bco, co jim doposud nikdo nenab\u00eddl. Ano, pr\u00e1v\u011b takov\u00e1 my\u0161lenka je z\u00e1kladem \u00fasp\u011bchu. Nen\u00ed to ale jedin\u00fd atribut. \u00dasp\u011bch podnik\u00e1n\u00ed m\u016f\u017ee ztroskotat na \u0161patn\u011b zvolen\u00e9 strategii. A\u0165 u\u017e \u0161patn\u00e1 volba um\u00edstn\u011bn\u00ed produktu na trhu, \u0161patn\u00e1 distribuce, \u0161patn\u00e1 cenov\u00e1 strategie, \u0161patn\u00e1 propagace nebo \u0161patn\u00fd p\u0159\u00edstup k\u00a0z\u00e1kazn\u00edk\u016fm. Rovn\u011b\u017e se m\u016f\u017ee tak\u00e9 jednat o podcen\u011bn\u00ed konkurence.\t\tProto, abychom v\u00a0podnik\u00e1n\u00ed byli \u00fasp\u011b\u0161n\u00ed, m\u011bli bychom m\u00edt neust\u00e1l\u00fd p\u0159ehled o situaci na trhu. Takov\u00fd p\u0159ehled z\u00edsk\u00e1me pr\u00e1v\u011b pomoc\u00ed marketingov\u00e9ho v\u00fdzkumu.V\u00fdstupy z\u00a0marketingov\u00e9ho v\u00fdzkumu jsou toti\u017e z\u00e1kladem pr\u00e1v\u011b pro tvorbu dobr\u00e9 strategie. Marketingov\u00fd v\u00fdzkum ale v\u016fbec nepova\u017eujeme za jednoduchou z\u00e1le\u017eitost, pokud s\u00a0n\u00edm nem\u00e1me p\u0159\u00edli\u0161 mnoho zku\u0161enost\u00ed, m\u016f\u017ee n\u00e1m d\u011blat velk\u00e9 probl\u00e9my. Proto je d\u016fle\u017eit\u00e9 se rozhodnout:\tMarketingov\u00fd v\u00fdzkum intern\u011b \u010di extern\u011b?\u00a0Mana\u017ee\u0159i se mnohdy myln\u011b domn\u00edvaj\u00ed, \u017ee kdy\u017e zvol\u00ed intern\u00ed marketingov\u00fd v\u00fdzkum, u\u0161et\u0159\u00ed spoustu pen\u011bz. Bohu\u017eel to ale \u010dasto nen\u00ed pravda. V\u00fdzkum toti\u017e prov\u00e1d\u011bj\u00ed intern\u00ed pracovn\u00edci firmy, kte\u0159\u00ed ale v\u00a0tomto nejsou odborn\u00edci. Proto n\u00e1m takov\u00fd v\u00fdzkum ani nemus\u00ed d\u00e1t odpov\u011bdi na ot\u00e1zky, kv\u016fli kter\u00fdm jej vlastn\u011b v\u016fbec prov\u00e1d\u00edme. Potom vznikaj\u00ed n\u00e1klady v\u00a0podob\u011b ztracen\u00e9ho \u010dasu, kter\u00fd mohl b\u00fdt vyu\u017eit\u00fd smyslupln\u011bj\u0161\u00edm zp\u016fsobem.V\u00fdhodou extern\u00edho marketingov\u00e9ho v\u00fdzkumu je to, \u017ee firma je z\u00a0oboru a v\u00fdzkumem se \u017eiv\u00ed. Proto maj\u00ed zam\u011bstnanci mnohem v\u011bt\u0161\u00ed odbornost. Dal\u0161\u00ed v\u00fdhodou je nadhled nezainteresovan\u00e9 strany, co\u017e znamen\u00e1, \u017ee firma nebude v\u00fdsledky n\u011bjak\u00fdm zp\u016fsobem zkreslovat, proto\u017ee m\u00e1 neutr\u00e1ln\u00ed postaven\u00ed. Odborn\u00e9 firmy poskytuj\u00ed nejen kvalitn\u00ed v\u00fdzkum oblasti, kterou pot\u0159ebujeme, d\u00e1le poskytuj\u00ed tak\u00e9 kvalitn\u00ed interpretaci v\u00fdsledk\u016f, odborn\u00e9 poradenstv\u00ed a konzultaci.Tak\u017ee a\u0165 u\u017e se rozhodnete jakkoliv, ur\u010dit\u011b posu\u010fte ob\u011b mo\u017enosti z\u00a0hlediska sv\u00fdch schopnost\u00ed a dovednost\u00ed, a\u0165 provedete spr\u00e1vn\u00e9 rozhodnut\u00ed a doc\u00edl\u00edte v\u00fdsledku, kter\u00e9ho chcete.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketingov\u00fd v\u00fdzkum pomoc\u00ed agentury nebo vlastn\u00edmi silami?","item":"https:\/\/www.sorela.cz\/marketingovy-vyzkum-pomoci-agentury-nebo-vlastnimi-silami\/#breadcrumbitem"}]}]